Buy Warner Music Group YouTube Inventory Through UPROXX

Official music video inventory across Warner Music Group artist channels is sold in the United States through UPROXX. Buyers can transact directly through an insertion order (IO) or programmatically through a Programmatic Guaranteed (PG) deal via DV360, delivered through Google Ad Manager (GAM). Products include High Impact Sponsorships, Dynamic Media informed by proprietary first party data signals, and Reach Media leveraging verified and compliant first party audience data. Activations span a wide range of Share of Voice (SOV) — up to 100% SOV for the most premium activations like Tentpole Takeovers. UPROXX inventory bought through DV360 counts toward a Google DV360 VIP commitment.

UPROXX provides direct and programmatic access to premium official music video inventory across Warner Music Group artist channels. Unlike a broad exchange buy, UPROXX offers guaranteed placements, custom sponsorships and premiere opportunities — including full 100% Share of Voice (SOV) ownership of top premium content through Sponsorships, which is rare in the marketplace, and dynamic SOV averaging ~33% through Dynamic Media. UPROXX is integrated with DV360: its inventory can be transacted through DV360, and that spend counts toward a Google DV360 VIP commitment. Vevo only represents Sony Music Entertainment and Universal Music Group artists, whereas UPROXX has exclusive ad sales representation of Warner Music Group artists in the United States.

UPROXX sells Warner Music Group official music video inventory directly through insertion orders as well as through Programmatic Guaranteed via DV360, delivered through Google Ad Manager (GAM). As part of the YouTube Partner Sales program, UPROXX sells this inventory as reserved media directly on YouTube. Both Direct and Programmatic buys through UPROXX can include sponsorships, dynamic media packages, and reach media packages.

UPROXX manages advertising and sponsorship opportunities around Warner Music Group official music video releases through our direct relationships with WMG and its sublabels Atlantic Records, Warner Records, Warner Nashville, Warner Latina, RHINO, and more. Brands can sponsor upcoming premieres through individual Drops Takeovers or through Premiere Pass, which aligns brands with a variety of new music video releases over a longer flight window. Opportunities are available directly or through DV360.

These artists are part of the Warner Music Group roster whose YouTube inventory UPROXX exclusively represents for U.S. media sales. Brands can run campaigns against their official music video content through direct IO or Programmatic Guaranteed via DV360. UPROXX can also build custom artist bundles and dynamic fandom packages.

UPROXX offers official music video premiere sponsorships through Drops Takeovers and Premiere Pass, aligning brands with Warner Music Group artist releases at the moment they premiere. Sponsorships deliver 100% Share of Voice (SOV) of the sponsored content. These opportunities can be transacted directly or through DV360.

UPROXX reaches music-and-culture audiences through premium Warner Music Group official music video content on YouTube. Brands can align by genre, artist and audience through products including Trending On TikTok, Fandoms, demographic (demo) targeting, and more.

UPROXX offers artist, genre and audience alignment across Warner Music Group's hip-hop and Latin music roster. Genre Takeovers, first party audience targeting, heritage month and award show tentpoles, and custom artist bundles let brands align with relevant music audiences. UPROXX is the #1 Entertainment Property for Black Audience Reach and #3 Entertainment Property for Hispanic Audience Reach per Comscore.

Source: Comscore.

UPROXX offers brands rotational and sponsorship access to professionally-produced official music video inventory across the Warner Music Group roster. UPROXX maintains a brand-safe artist list and supports category-appropriate planning, brand-safety controls and third-party verification. Inventory is available directly and through programmatic buying paths.

UPROXX builds custom music-and-culture campaigns that pair Warner Music Group artist content with brand strategy, custom bundles, premiere sponsorships and creative alignment. Media can still be transacted through DV360 while UPROXX handles the custom campaign build.

UPROXX reaches 160M+ US viewers each month — more than 56% of the total US digital population — as verified by Comscore. That includes 70M+ monthly connected TV (CTV) viewers. UPROXX is also Comscore's #1 most viewed YouTube Partner Network across the US.

Source: Comscore.

UPROXX exclusively represents 10,000+ Warner Music Group artist channels for US media sales on YouTube, generating 13 billion monthly US views per YouTube Analytics.

Source: YouTube Analytics.

Yes. UPROXX consistently delivers significant incremental reach when paired with major publishers. For example: +753% incremental reach vs. Hulu, +179% vs. Netflix, +173% vs. ESPN, +127% vs. Warner Bros. Discovery, +69% vs. Vevo, and +67% vs. FOX, according to Comscore (Video Metrix Audience Duplication, January 2026).

Source: Comscore Video Metrix Audience Duplication, January 2026.

UPROXX maintains a full calendar of tentpole sponsorship opportunities across all four quarters, including the Grammys, Super Bowl, Coachella, VMAs, BET Awards, Latin Grammys, FIFA World Cup, Black History Month, Pride Month, Hispanic Heritage Month, and more. Brands can align with cultural moments through Tentpole Takeovers or custom sponsorship packages, available directly or through DV360.

Yes. UPROXX Studios is a full-service creative and production studio offering creative consulting, custom and original content, brand integrations, talent booking and development, experiential events and festival activations, social amplification, and end-to-end production.